Back to Fundamentals II: Rules of design with Color Page
As a custom, you utilize artistic elements and guidelines to help create beautiful and effective designs. This series will make you more alert to what those design guidelines are and ways to utilize them to make your designs even better!
Coloring Web page and the rules of design
Coloring Site is one of the very most original varieties of artistic expression. Going way back to the prehistoric times with the Lascaux Caves (some of the first recorded human Coloring Site), Coloring Site is practiced in all cultures across the world and has been for more than 100 years. To keep it simple, we’ll show off 19th and 20th hundred years expressions to show how you can position the elements and concepts of design to work.
The guidelines of design are:
- Proportion and scale
- Repetition and pattern
- Unity and harmony
Balance is one of the most intuative and complicated design principle. It is the way the musician creates a sense of equilibrium in a design, by the way the objects in the look are arranged. You can find three major types of balance:
- Symmetrical/Formal Balance is when elements are positioned in such a way that two halves of the design (whether vertical or horizontal) are mirrors of each other – both factors have the same weight. Its created around a central brand that bisects the look into two different halves.
- Asymmetrical/Informal Balance is when elements are positioned so that there surely is an uneven circulation of weight
- Radial Balance is when elements sit uniformly around a central point
Proportion and Scale
The juxtaposition of elements of different sizes, or proportions, in a masterpiece of design helps create a feeling of scale. Range can be used for multiple effects – whether to demonstrate a feeling of space and depth or even to help make a dominant focal point.
An enormous part of creating depth in an image, and involvement in a piece, is by using multiple contrasting elements – or different elements set side by side. This is finished with color, form, size or surface.
Repetition and pattern
The usage of the same or an identical element repeated over and over can give a work a sense of movements or composition. Where an component is comparable enough and repeated often enough, it can create a structure.
Unity and harmony
The blend of similar elements creates an aesthetically pleasing overall effect. While plenty of design elements are different, a dominating unity created by similarities in color, design, feel or other elements makes the painting or design feel harmonious.
Translating to graphical design
Designer Bearbrick implements all of these key points in his web design for Bright Austin Interiors.
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Bearbrick uses proportion and scale to build asymmetrical balance. Components of different size and form are positioned on a full page not to mirror each other but to balance one another out. He creates compare in the juxtaposition of brightly colored elements against a white record.
Repetition is employed in the placement of the circles. This forces the viewer’s eyeball to go between elements in order to impart the information the client would like the viewer to see. At the same time, pattern is utilized as a refined information in this group designs (in the flower design of the “about us” button as well as the repeated lines circling other rounded elements) to be able to make interest – so that the design can be simple without having to be boring.
And while the different elements of the site find the user’s attention at differing times, the feminine style of the elements and the utilization of color make the site appear totally harmonious. The look has motion, depth, interest and brings the user’s eye to the most important information on the webpage – from the great exemplory case of a successful design.