Back to Basic principles II: Concepts of design with Colouring Page
As a artist, you utilize artistic elements and ideas to help create beautiful and effective designs. This series will make you more alert to what those design guidelines are and ways to employ them to make your designs better still!
Coloring Site and the rules of design
Coloring Site is one of the very most original kinds of artistic expression. Going way back to the prehistoric times with the Lascaux Caves (a few of the first noted human Coloring Site), Coloring Site is practiced in all cultures worldwide and has been for hundreds of years. To keep it simple, we’ll showcase 19th and 20th century expressions showing ways to position the elements and concepts of design to work.
The ideas of design are:
- Proportion and scale
- Repetition and pattern
- Unity and harmony
Balance is one of the very most intuative and complicated design rule. It’s the way the designer creates a sense of equilibrium in a design, by the way the objects in the design are arranged. You will find three major types of balance:
- Symmetrical/Formal Balance is when elements sit so that two halves of the design (whether vertical or horizontal) are mirrors of one another – both edges have the same weight. Its created around a central line that bisects the look into two different halves.
- Asymmetrical/Casual Balance is when elements sit so that there is an uneven distribution of weight
- Radial Balance is when elements sit uniformly around a central point
Proportion and Scale
The juxtaposition of components of different sizes, or proportions, inside a masterpiece of design helps create a feeling of scale. Level can be used for multiple results – whether to show a sense of space and depth or even to help create a dominant center point.
A huge part of creating depth in an image, and fascination with a piece, is to apply multiple contrasting elements – or different elements set hand and hand. This is often done with color, form, size or consistency.
Repetition and pattern
The use of the same or a similar element repeated again and again can provide a work a sense of movements or structure. Where an aspect is comparable enough and repeated often enough, it can create a design.
Unity and harmony
The blend of similar elements creates an aesthetically pleasing overall result. While tons of design elements will vary, a dominating unity created by similarities in color, structure, consistency or other elements makes the painting or design feel harmonious.
Translating to graphic design
Creator Bearbrick implements many of these guidelines in his web design for Bright Austin Interiors.
Bearbrick uses proportion and scale to produce asymmetrical balance. Components of different size and condition are positioned on a full page not to mirror each other but to balance each other out. He creates contrast in the juxtaposition of colorful elements against a white qualifications.
Repetition is employed in the positioning of the circles. This causes the viewer’s attention to go between elements in order to impart the information the client wishes the viewer to see. At the same time, pattern is utilized as a understated depth in this circle designs (in the blossom design of the “about us” button as well as the repeated lines circling other round elements) to be able to set-up interest – so that the design can be simple without being boring.
And while different components of the web page find the user’s eyesight at different times, the feminine design of the elements and the use of color make the site appear completely harmonious. The design has activity, depth, interest and brings the user’s eyes to the main information on the site – from the great example of a successful design.