Back to Fundamentals II: Guidelines of design with Color Page
As a artist, you utilize artistic elements and ideas to help create beautiful and effective designs. This series can make you more alert to what those design ideas are and how you can employ them to make your designs even better!
Coloring Page and the rules of design
Coloring Page is one of the most original types of artistic expression. Heading way back to the prehistoric times with the Lascaux Caves (a few of the first noted human Coloring Page), Coloring Web page is practiced in every cultures across the world and has been for hundreds of years. To keep it simple, we’ll show off 19th and 20th century expressions showing ways to put the elements and rules of design to work.
The concepts of design are:
- Proportion and scale
- Repetition and pattern
- Unity and harmony
Balance is one of the most intuative and complicated design process. It is the way the designer creates a feeling of equilibrium in a design, by the way the objects in the design are arranged. You can find three major types of balance:
- Symmetrical/Formal Balance is when elements sit so that two halves of the design (whether vertical or horizontal) are mirrors of each other – both sides have the same weight. Its created around a central range that bisects the look into two different halves.
- Asymmetrical/Casual Balance is when elements sit so that there is an uneven syndication of weight
- Radial Balance is when elements are positioned evenly around a central point
Percentage and Scale
The juxtaposition of elements of different sizes, or proportions, in just a work of art helps create a feeling of scale. Size can be utilized for multiple effects – whether to show a sense of space and depth or to help build a dominant focal point.
An enormous part of fabricating depth within an image, and fascination with a piece, is to apply multiple contrasting elements – or different elements set hand and hand. This is finished with color, form, size or feel.
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Repetition and pattern
The use of the same or an identical element repeated again and again can provide a work a feeling of movements or structure. Where an element is comparable enough and repeated often enough, it can create a style.
Unity and harmony
The combination of similar elements creates an visually pleasing overall effect. While tons of design elements are different, a prominent unity created by commonalities in color, design, texture or other elements makes the painting or design feel harmonious.
Translating to graphical design
Designer Bearbrick implements all of these concepts in his web site design for Bright Austin Interiors.
Bearbrick uses percentage and scale to make asymmetrical balance. Elements of different size and form sit on a page never to mirror one another but to balance each other out. He creates contrast in the juxtaposition of brightly colored elements against a white history.
Repetition is employed in the positioning of the circles. This pushes the viewer’s attention to go between elements in order to impart the information the client needs the audience to see. At the same time, pattern is utilized as a subtle detail in this group designs (in the flower design of the “about us” button as well as the repeated lines circling other spherical elements) to be able to build interest – so the design can be simple without being boring.
And while the various components of the site find the user’s eyes at different times, the feminine design of the elements and the use of color make the site appear completely harmonious. The look has movement, depth, interest and brings the user’s eye to the most important information on the site – it’s a great exemplory case of an effective design.